This project is off to a flying start. We were divided into several groups and have the opportunity to choose between four topics. All four of us got along very well very quickly, we agree and decide to work on the theme of food sustainability almost instinctively.
What is sustainable food?
A sustainable food system is a type of food system that provides healthy food to people and creates sustainable environmental, economic and social systems that surround food.
In order to be able to respond to the goals and needs of the users, we first needed to know who they really were. We learned how to do surveys, and also what the differences are between qualitative and quantitative questions. We design our first survey together and schedule user interviews, often with our relatives, for the next day.
After several corrections, our survey is ready. We post it in different groups to get as many responses as possible.
The second morning arrives. During our lessons of the day, we learn how to analyse the data we have received and organise affinity diagrams, classify the information and make the most of it so that it can be as relevant as possible to our problems. We were then able to interview our relatives by video conference (this is important to better understand their emotions) about their eating habits and their relationship with local food. We used the previously created survey as a guideline but did not hesitate to dig a little deeper when people told us a little more about themselves. I was surprised by the motivation of the interviewees, I expected them to be more closed and less inclined to discussion but all the answers received were very exhaustive.
In the evening, we organized both the data from the written survey (quantitative) and the data from our physical interviews (qualitative) and created an affinity diagram, in several categories. We then each voted for the category or quote that we thought would be most effective in answering our question.
On the third day, we discussed personas and empathy maps in class. As usual, we were able to apply these teachings in the afternoon by creating a user archetype, an ideal target for our next product creation. The empathy map is based exclusively on quotes and things that users have told us, whereas with the persona, we can allow ourselves a little more freedom, asking ourselves what the person watches on TV, what they like, what motivates them on a daily basis, what their job is… I think this is the step I’ve preferred to take so far because we’re starting to really get to the heart of the matter: the human being and the way he reacts.
On Thursday we worked on ideation using the crazy eight technique. In 8 minutes we sketched out as many ideas as we could, and then we pooled them together to get a better view of the concepts that were emerging.
This allowed us to highlight some of the ideas we had in common, or to be inspired by those of others in order to move forward and create new things.
Then we proceeded with the lo-fi prototype, tested it, and improved it with a mid-fi prototype.
